Licensed Baby Shark, CoComelon and Blaze toys for ages 1 to 6+

Double the Fun. Double the Deals!

Two action-packed favorites, two exciting holiday offers! CRAYOLA · 30% OFF
ANGRY BIRDS · 25% OFF

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Go Big. Save Bigger!

Big squishes, bigger savings! Grab your favorite Jumbo Squishies and save more when you bundle! BUY 1 · 20% OFF
BUY 2 · 30% OFF
BUY 3+ · 40% OFF BONUS DEAL! Add a Classic Squishy to your cart and get a Jumbo Squishy for 50% off!

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A Little Extra Squishy Love!

Mix your favorite Classic and Jumbo Squishies for an extra-squishy deal!
BUY A CLASSIC · GET A JUMBO 50% OFF!

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Squeeze the day!

Our brand-new squishies are here: squashable, bounce-back buddies that turn wiggles and worries into giggles.

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Big ideasbegin with play

Thoughtful toys that support creativity, learning, and imaginative play

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Toys wrapped in love Made for little dreamers Big joy in every box Let the fun begin Unbox a little wonder

Race, crash and save this holiday week!

30% off the Crayola Color & Race Track and 25% off the Angry Birds Bumper Cars Soccer Set, through Friday!

Ends November 20

  1. Sat Nov 14
  2. Sun Nov 15Today
  3. Mon Nov 16
  4. Tue Nov 17
  5. Wed Nov 18
  6. Thu Nov 19
  7. Fri Nov 20Last day

Holiday squeeze: the more jumbos, the bigger the discount

One jumbo squishy is 20% off, two are 30% off each, three or more are 40% off each. Pair any classic with a jumbo and that jumbo is half price.

Ends Friday, November 20

  1. 20% off 1 jumbo
  2. 30% off 2 jumbos
  3. 40% off 3+ jumbos
  4. $34.99 pair classic + jumbo

Pair any classic with any jumbo: $34.99 the two

Play by age

Picked by little explorers

Every kid has big ideas

Our mission is to create toys that help kids imagine, explore, and grow.

We believe the creativity, confidence, and problem-solving skills children build through play can shape the way they see the world.
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Loved by kids,approved by parents

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Play with purpose

Creativity

Every toy invites kids to imagine, invent, and explore new ideas—turning playtime into a space for self-expression and discovery.

Learning

STEM-inspired play helps kids build problem-solving, focus, and early thinking skills through hands-on moments that feel fun, not forced.

Confidence

As kids try, build, move, and create, they gain confidence in their ideas—and pride in what they can do on their own or with others.